Adrem saves more than 50% in costs with AI Agent Adhoc
With Watermelon, Adrem is available 24/7 and cuts customer service costs in half.
Adrem Limburg, a rental company for cars, vans, and minibuses, wanted to help customers faster while reducing costs. Thanks to Watermelon’s AI Agent Adhoc, their customer service is now always available, personal, and efficient.
The Challenge
Before working with Watermelon, Adrem Limburg relied on an external agency where four to five employees handled questions via live chat. This service was limited to 08:00 to 20:00, forcing customers to wait outside those hours. Long waiting times and high costs reduced customer satisfaction and margins, while the number of questions kept increasing.
The Solution
With Watermelon, Adrem built the AI Agent ‘Adhoc’, available 24/7 via the website, WhatsApp, Facebook, and Instagram. Adhoc automatically answers questions about rental periods, vehicles, and prices, and can even respond directly in multiple languages. This made the service faster and more accessible.
“The AI Agent is always ready, never sick, and never goes on holiday. Customers receive answers at any time, in any language,” says Frits Pieper, co-founder of Adrem Limburg.
The Results
The results speak for themselves: customer service costs dropped by more than 50%, while customers were helped faster. Notably, 40% of all questions are now handled outside office hours, a big improvement compared to before. The AI Agent also creates a personal experience with friendly answers and fitting emojis.
“Our customers treat the AI Agent almost like a real employee. They appreciate the cheerful and personal replies,” says Frits Pieper.
50%
Cost savings
40%
Conversations outside office hours
24/7
Always available
Continuous Growth and Improvement
Since launch, usage of the AI Agent has been growing steadily. Frits reviews conversations every few days and sees how Adhoc keeps getting smarter. With its knowledge base, the AI Agent often provides faster and more accurate answers than a human employee. For example, Adhoc instantly answered a Brazilian customer’s question about driving licenses in the Netherlands.
“The fact that the AI Agent handles so many conversations outside office hours gives me peace of mind. I know customers are always supported, even when I’m unavailable,” says Frits.
Watermelon as a Partner
For Adrem, Watermelon has become an indispensable partner. The AI Agent Adhoc brings speed, scalability, and personality to customer service and ensures a reliable, consistent customer experience — 24 hours a day.
“Without the AI Agent, we could never maintain this service level,” concludes Frits.