Chatbot use cases

See our overview of Watermelon use cases and maximise the impact of your chatbot.

Illustratie van use cases
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Marketing & Lead Generation

Besides answering all types of questions within a few seconds, your chatbot can also offer solid marketing and lead generation capabilities. You can collect valuable data about your customers, so you can enrich the records in your CRM system, or help you make the most accurate user persona. A well-trained chatbot makes it easy to see who’s visiting your website and why. This ensures your service and your information can be fine tuned to your customers’ needs.

Discover marketing & lead generation


of companies...

that use chatbots generate higher quality leads.


of marketers...

say that chatbots are a valuable marketing tool.


of organisations...

understand that chatbots can deliver a big ROI with little effort.



Today, an intelligent chatbot is just as valuable as a well-trained sales professional. The chatbot can engage customers at the right time, upsell better products or inform customers about ongoing promotions. If a specific product is out of stock, the chatbot can suggest similar products or offer to send an email when the product is available.

Discover sales


more revenue...

for companies that are using a chatbot.


of consumers...

say they’re open to purchasing a product or services via a chatbot.


higher conversion...

for companies using an abandoned cart chatbot.


Customer service

One of the biggest advantages to using an intelligent chatbot is saving time and money. Chatbots can answer up to 90% of questions independently. That gives your team more time for other important tasks. Moreover, customers are shopping and transacting outside of business hours at home after work on the couch. Using a chatbot allows your team to be available 24/7 and provide instant responses to customer questions. It’s not for nothing that chatbots are heralded as the future of customer service.

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of consumers...

have a positive or neutral experience with chatbots.


of consumers...

would rather talk with a chatbot than call with customer service.


of customer service agents...

say that using chatbots has saved them time to better answer more complex issues.


HR & Internal communication

When you’re running a business, you know that internal communications and HR take up a ton of time. This work can be handed over to a chatbot. An intelligent chatbot doesn’t only serve customers, but also employees or prospective employees. A chatbot can provide answers to frequently asked questions from employees in a few seconds, just like it can your customers. Even during the hiring process, the chatbot can conduct a thorough screening and filter the ideal candidates for you, saving your team time to speak with the candidates you might want to hire.

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in direct HR questions thanks to the use of chatbots.

1 in 3


find it challenging to find the information they need without chatbots.


of HR teams...

think that chatbots will be important for leading employees to information they need.

Frequently Asked Questions

Don’t see what you’re looking for? Shoot us a message!

Why should we use Watermelon?

Good question. Watermelon is a specialist in the building and management of chatbots. Alternatives are more general tools that typically allow you to automate only a fraction of your customer service messages. When a chatbot is too generic, it often has a negative impact on the customer experience. With Watermelon, we guarantee your chatbot does exactly what your customers need it to do.

Does Watermelon use artificial intelligence?

Yes. We have developed our own artificial intelligence that is tailored to the platform. That means all the knowledge that’s added is enriched by AI to successfully interpret the intent of the customer’s question.

Do you offer help implementing the Watermelon platform?

Of course! Our Customer Onboarding Specialist will support you in building and implementing your chatbot, aligning to best practices and providing feedback on your chatbot before it goes live.

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