Burgers’ Zoo reduces workload and boosts visitor satisfaction

Always available with AI Agents and less pressure on staff

With over 1.1 million visitors each year, the reception at Burgers’ Zoo often faced heavy pressure. Guests queued up while phones rang with standard questions about opening hours, tickets, and parking. Thanks to Watermelon’s AI Agent, 80% of these questions are now answered automatically, giving staff more time for personal attention and guest experience.

AI Agent Burgers' Zoo
Burgers’ Zoo staff member

The challenge

With more than a million visitors per year, Burgers’ Zoo received hundreds of questions daily by phone and at the reception desk. Most questions were about opening hours, tickets, or parking. Queues and constant calls placed heavy pressure on staff, leaving less time for personal interaction with guests. The park needed a solution to reduce workload while improving service quality.

Computer of Burgers' Zoo reception staff

The solution

Burgers’ Zoo chose Watermelon for the simplicity and ease of use of the AI Agent—even for staff without technical backgrounds. Within 1–2 months, the Agent was live. Thanks to the Web Crawler, the Agent always stays up to date with current information such as opening hours and ticket prices.

The AI Agent now answers the majority of questions directly via chat. Around 80% of incoming inquiries are handled fully automatically. Only exceptional or complex cases still require human follow-up. For visitors, this means instant clarity without waiting or being redirected.

The results

Since implementation, 80% of all questions are answered automatically. Reception is now available 24/7, including outside office hours and during busy holiday seasons. Staff experience more calm and can focus on personal service, while the setup was completed in just 1–2 months.

80%

automated

1–2

months to implement

24/7

customer availability

Dennis Rensen

“Since using the AI Agent, visitors receive faster and better answers – and we can focus our energy on what really matters: the guest experience in the park.“

- Dennis Rensen, Marketeer at Burgers’ Zoo

From skeptical to enthusiastic

At first, the team was hesitant. They feared losing control, as often happened with traditional chatbots. During onboarding, this perception quickly changed. Thanks to clear explanations and joint testing, trust grew: the AI Agent’s answers proved accurate and natural.

A structural solution

The AI Agent is now a permanent part of customer service. Staff experience more calm and control over communication, while visitors benefit from fast and clear answers. The result is a better balance: fewer routine calls, more time for personal attention.

Burgers' Zoo staff with Watermelon team

Conclusion

The AI Agent has visibly relieved Burgers’ Zoo. The park combines smart technology with human hospitality. The result: satisfied visitors, reduced workload, and a customer service team that scales effortlessly during peak moments.

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