Foresco automates 6,000 customer interactions annually
Faster and more efficient with AI Agent Kim
Foresco, the market leader in the production and trade of wooden pallets and packaging, operates over 40 locations in the Benelux and Scandinavia, handling 6,000 whatsapp/chat customer queries annually. With the AI Agent built using Watermelon, Foresco has made a significant leap in automating their customer contact. Since implementing AI Agent Kim, frequently asked questions about recycling, pricing, and stock are handled directly. This allows the inside sales team to focus on other priorities, saving time and enhancing customer satisfaction.


Always friendly
Before implementing AI Agent Kim, Foresco's team was inundated daily with phone calls, many from individuals outside their target audience. This not only led to high workloads but also to frustration among employees repeatedly receiving the same questions.
'When you have twenty calls a day from customers you can't assist, you become less friendly over time. The AI Agent, on the other hand, remains polite and professional,' says Nancy, project manager at Foresco.
AI Agent Kim now largely handles these conversations, ensuring customers are assisted quickly and courteously without employees losing focus on major business clients. This results not only in more efficient customer contact but also in a better working atmosphere within the team. With less time spent on repetitive questions, employees can focus on valuable customer interactions where their expertise is truly needed.
6000
conversations
25%
Out of office hours
67%
automated
Two-thirds of customer inquiries automated
Since AI Agent Kim went live, two-thirds of all customer inquiries are handled fully automatically. This means that thousands of customer questions previously answered by an employee are now directly addressed in the chat by AI Agent Kim. In 2024, the AI Agent independently processed 2,000 conversations, while Foresco had a total of 6,000 customer interactions.
'Since implementing Watermelon, we've seen a significant improvement. The AI Agent answers more questions, and we receive fewer calls. This saves us a lot of time and makes the work more efficient,' says Nancy.

Quickly live without technical knowledge
A key advantage of Watermelon is that the platform is user-friendly and easy to set up. Foresco's team could build and optimize the AI Agent without technical knowledge. 'The great thing about Watermelon is that you don't need programming knowledge to build a well-functioning AI Agent. We could go live quickly and make adjustments easily where needed,' says Dennis, E-commerce Manager.
Thanks to the ability to extract data from the website with the Web Crawler, AI Agent Kim was quickly filled with relevant information about Foresco. This ensured that Foresco had a well-functioning AI Agent in a short time, capable of answering customer questions directly. Nancy adds: 'While setting up the AI Agent, we discovered more handy features. We could easily scrape our website, allowing AI Agent Kim to be loaded with relevant information immediately. Additionally, it was very easy to quickly make adjustments to the answers using the instructions. This allowed us to optimize the AI Agent in a short time and perfectly align it with our customers' questions and needs.'
“Previously, customers had to wait until the next business day. Now they get an immediate answer, at any time of the day. That greatly increases customer satisfaction.“
Extensive online documentation
A major advantage of Watermelon is the clear documentation and support in building the AI Agent. This allowed Foresco's team to get started independently and quickly set up a well-functioning AI Agent.
'The documentation was very comprehensive and guided us step by step in setting up the AI Agent. Everything was well explained, allowing us to see results quickly without technical knowledge,' says Nancy. 'Additionally, it was nice that we could always turn to the support team if we got stuck. They responded quickly and really thought along with us.'
Thanks to the combination of user-friendly tools, clear instructions, and quick support, Foresco could effortlessly go live with AI Agent Kim and continue to optimize it.

A Human Touch
While AI Agent Kim handles many customer inquiries automatically, the communication remains personal and customer-friendly. Foresco has ensured that the AI Agent is not only efficient but also responds in a natural and accessible manner by creating a personality within the AI Agent's domain knowledge. Through the appropriate tone of voice and thoughtful responses, interactions with AI Agent Kim do not feel mechanical. This ensures that customers have a positive experience, even when they do not speak with a human employee.

Indispensable for Foresco
The implementation of Watermelon has helped Foresco make their customer contact more efficient while maintaining high service quality. 'We really couldn't do without Watermelon anymore. It saves us time, increases our efficiency, and ensures that customers are helped quickly,' concludes Nancy.
When asked if Foresco would recommend Watermelon to other companies, the answer is clear: 'For companies that have a lot of customer contact and want to improve their service, Watermelon is a great solution.'