24/7 service, content optimization, and recruitment

Always available for guests

At De Kennemer Duincampings, they noticed a growing need for availability outside of their regular reception hours. As Jasper Dalessi, marketing manager at De Kennemer Duincampings, explains: “We saw that many bookings were made in the evening when our receptions were closed. We wanted to be available 24/7 for our guests, and we’ve achieved that with Watermelon’s chatbots.” The demand for direct interaction and guest support increased, particularly during evening peak hours. Using AI chatbots was the logical next step.

AI chatbots for every campsite

De Kennemer Duincampings chose Watermelon for its exceptional flexibility and simplicity. Watermelon provides an easy-to-use interface, even for complex organizations like De Kennemer Duincampings.

Each campsite received its own customized chatbot, fully integrated into their website. “The great thing about Watermelon is that we can manage everything easily from one platform”, Jasper explains. 'Additionally, Watermelon offers a direct integration with WhatsApp, which is a huge advantage for our luxury guests at Watertoren Duin en Bosch. It provides a seamless, personalized experience on every channel.' Watermelon makes it easy to grow and offers the support needed to quickly adapt, whether it's for new features or additional chatbots.

Better service and content optimization

With Watermelon, De Kennemer Duincampings not only gains a tool for customer interactions but also a powerful platform for in-depth analysis and strategic optimization. The insights Watermelon provides into guest questions and needs are invaluable. 'Thanks to Watermelon, we can easily generate reports with all the questions asked, allowing us to know exactly what’s on our guests’ minds', says Jasper.

These insights are immediately used to adjust the website and content. 'For example, we write blogs on popular questions like campsites for campers or where pets are allowed. This not only boosts customer satisfaction but also improves our search engine visibility.' Watermelon goes beyond chatbots: it's a strategic partner in improving both service and content.

Reduced workload

Since launching the chatbots, the campsites have handled over 2,000 conversations per month. This has resulted in a significant reduction in the workload at the receptions. 'The reception is much less busy now, as many questions are handled automatically', Jasper notes. Especially during the high season, when receptions are busiest, the chatbot ensures that many questions are answered quickly and efficiently.

Web Crawler for real-time updates

One of Jasper’s favorite features is Watermelon’s Web Crawler. 'We have three very large campsites with many facilities and activities. With the Web Crawler, we can import all the information from our websites into the chatbot, ensuring it’s always up to date', he explains. This is essential as facilities and opening times change regularly, and it ensures guests always receive the correct information without manual updates.

Watermelon as an irreplaceable colleague

For De Kennemer Duincampings, the Watermelon chatbot is more than just a tool—it’s an irreplaceable colleague. Jasper explains: 'The chatbots work so well that we see it as an extra receptionist. Without Watermelon, it would be much busier, and we can’t imagine a day without the chatbots anymore.' This digital colleague is not only available 24/7 but also serves as a central information point for both guests and reception staff.

Future growth with chatbots

The collaboration between De Kennemer Duincampings and Watermelon has taken their service to the next level. Not only are the campsites always available, but they also have a clearer understanding of their audience. Jasper concludes: 'We are now developing a fifth chatbot for our recruitment website. With this, we aim to help potential employees find the perfect job and inspire them to work with us.