Toerisme VAN answers 95% of questions automatically
With Watermelon’s AI Agents, tourists always get instant answers – in any language
By implementing Watermelon’s AI Agents, Toerisme Veluwe Arnhem Nijmegen ensures visitors receive immediate support before and during their trip. From hiking routes to restaurant tips, tourists always get an answer, while staff at the Citystores in Arnhem and Nijmegen save hours every day.


The challenge
Visitors to the Veluwe, Arnhem, and Nijmegen regions asked numerous questions via the Citystores’ live chat. Staff could not always respond immediately – especially during busy times in-store. This led to waiting times and sometimes disappointed visitors. An efficient way to help tourists quickly and personally, in any language, was needed.

The solution
With Watermelon, Toerisme VAN implemented multiple AI Agents. These automatically handle simple and frequently asked questions, such as opening hours, routes, or events. Staff only step in for more complex queries. Tourists are always helped immediately, even during peak hours.
“With Watermelon’s AI Agents, the first questions are answered instantly. This leaves more time for the questions that require personal attention,” explains Abel Michel, Online & Data Marketeer.
“It’s great to see the AI Agent answer questions from English, German, and even Arabic tourists.“
The results
The impact is clear: 95% of all questions are answered automatically. More than half of these conversations happen outside opening hours, so tourists never have to wait. On top of that, the AI Agents save staff at the Citystores 1.5 hours per day, adding up to over 200 hours since launch.
The AI Agents also respond in multiple languages – from English and German to Arabic. This improves accessibility for international visitors and ensures a better experience for everyone.
95%
Automated conversations
55%
Outside opening hours
1.5
Hours saved per day
Watermelon as a strategic choice
Toerisme VAN chose Watermelon for its ease of use and flexibility. “Setting up an AI Agent is simple. Within an hour you can go live and then keep optimizing,” says Abel. The ability to quickly add or update information makes the platform even more valuable for the team.
Beyond the Citystores, AI Agents are also used for events such as the Nijmegen Four Days Marches, helping thousands of visitors with accommodation and travel tips during peak times.

Conclusion
With Watermelon, Toerisme Veluwe Arnhem Nijmegen can help tourists faster, better, and more personally. Staff save time, visitors always get instant answers, and satisfaction levels increase. “Watermelon enables us to support tourists in multiple languages as they explore the region,” concludes Abel Michel.
AI Agents have become a strategic tool that not only boosts efficiency but also strengthens the region’s image as an accessible and welcoming destination.