Efficient study choice guidance with Watermelon
How Watermelon's AI chatbot helps Zadkine guide students better.
The collaboration between Zadkine and Watermelon has led to more efficient and effective support for prospective students, thanks to the implementation of a flexible chatbot. Each year, thousands of young people are helped with their study choices at Zadkine's study choice center, a large ROC in Rotterdam. To optimize this support, the study choice center at Zadkine recruited Watermelon to implement a chatbot.
Practical courses as a main focus
Zadkine offers a wide range of practical courses, including hairdressing, fashion, aviation, and hospitality. These courses attract a diverse group of prospective students, from young pupils to adults looking to retrain, from preparatory secondary education students to university graduates who want to pursue vocational training to become, for example, a goldsmith. Watermelon's chatbot, named Ozzip, adjusts its tone of voice to this broad audience, ensuring everyone receives appropriate assistance. Arthur Flipse, team leader of the study choice center at Zadkine, states: 'The chatbot handles this diverse audience very well in terms of tone of voice, and the chatbot's responses are suitable for everyone within the target group.'
Seamless integration and easy implementation
The implementation of the chatbot went smoothly and without complications. Thanks to Watermelon's user-friendly interface, setting up the chatbot was simple and quick. 'Setting up the chatbot was very easy! It was just a matter of crawling the website and documents and writing the personality based on our brand guidelines', says Arthur. This efficient setup saved the team valuable time and resources.
“The chatbot handles this diverse audience very well in terms of tone of voice, and the responses are suitable for everyone.“
Efficiency and time savings
Watermelon's chatbot acts as a filter for the study choice center. Common and simple questions are handled automatically, allowing the team to focus on more complex and significant queries. This saves not only time but also mental effort for the team. 'The chatbot handles common, simpler questions, allowing the team to focus more on substantive and personal questions,' explains Jonathan Dubbeldam, information officer at the study choice center.
Flexibility and comprehensive information provision
Zadkine has an extensive amount of information, ranging from details about specific courses to practical matters like holiday dates and admission requirements. Watermelon's chatbot can answer a wide range of questions. By using the Web Crawler and Document scraper, all relevant information is easily and quickly loaded into the chatbot, ensuring it is always up-to-date. Jonathan Dubbeldam, information officer at the study choice center, explains: 'The chatbot works very well, and especially with the use of the Web Crawler and Document scraper, it now takes me a maximum of half an hour a day to answer the conversations handed off by the chatbot and to optimize the chatbot.' This allows the chatbot to efficiently respond to the diverse questions of prospective students, significantly improving the overall user experience.
Satisfaction with the service
Arthur and Jonathan are extremely satisfied with the service and support they receive from Watermelon. Arthur says: 'We get quick answers to all our questions, so we can always move forward if we get stuck.' The short lines of communication and fast response times ensure any issues are immediately resolved, contributing to a positive experience and successful collaboration.
When asked if Arthur and Jonathan would recommend Watermelon to others, the answer is a resounding 'Yes!' Arthur explains: 'Especially the contact with you and the service you provide is a very important factor. If we have problems, there is nothing that cannot be solved. You are always friendly and helpful. You make an effort to understand where the product and service can still be improved, and you show that you find it important.'
Future plans and further optimization
Zadkine has future plans to further integrate the chatbot, especially on WhatsApp, as this is a popular communication tool among young people. They also want to have the chatbot filter more, so prospective students only schedule a study choice meeting when it is really relevant. These optimizations will save the team even more time and resources while maintaining the high quality of service.
125
conversations monthly
50%
outside office hours
80%
automated
Conclusion
The collaboration between Zadkine and Watermelon has led to more efficient and customer-friendly support for prospective students. Thanks to the comprehensive and easy-to-implement chatbot, common questions can be answered quickly and adequately, relieving the team at the study choice center. Arthur sums it up well: 'We are very happy with the collaboration and with the tool that Watermelon provides!'