/ Generating leads via WhatsApp
Alexander Wijninga
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3 min
More and more companies have added WhatsApp to their list of customer service channels, mainly because it works well for generating leads. And that is hardly surprising: according to research by Newcom, WhatsApp is used by 12.4 million Dutch people. No wonder WhatsApp has effectively become a ‘must have’ for your customer service. As a company you are then easily reachable on the channel where the customer is already often to be found.
A rise in the volume of customer questions is a logical consequence of this, though. Where the customer previously spent longer looking for an answer themselves, a WhatsApp message is very quickly sent. The WhatsApp chatbot is therefore becoming ever more popular. In this blog you can read what a WhatsApp chatbot is, and how it can give your sales a boost.
Social media use among the average Dutch person keeps growing. People therefore expect a company to be reachable on various channels, so that they can ask a question quickly and easily. To convince the customer of your product or service over a competitor's, your marketing mix therefore has to consist of different facets. This diversity brings a time investment with it: every channel has to be managed, after all, so that a customer question is seen and picked up as fast as possible.
An investment in marketing by means of a WhatsApp chatbot can therefore give an enormous boost to your leads and sales: all the frequently asked questions are answered at lightning speed this way, without a member of staff being involved.
WhatsApp offers the possibility of having direct contact with your customer, and a telephone number. A WhatsApp chatbot can be deployed in various ways. The bot can request details from the customer and store them automatically, so that you can expand your customer base and offer an extra personal service. Using emoticons you can give the customer various options for arriving at the answer they are looking for. You can also opt for an AI chatbot: then the customer can type questions and responses, and these are recognised by the chatbot.
A number of aspects matter in customer contact in 2021: a fast answer, the right answer, and a personal service. Convenience and efficiency are central for the customer. Never before was it so easy to buy a product and have it in the house a day later. Contact with the company you order from has to have the same speed.
A WhatsApp chatbot makes sure the customer can easily send a question and has an answer at lightning speed. On top of that the bot stores the customer's details, which means the service can be given a personal angle too. That gives your customer satisfaction a boost. High customer satisfaction also means a boost to your lead generation.
Besides the speed a WhatsApp chatbot brings with it, a chatbot can also think along with the customer. Thanks to artificial intelligence an alternative for a product or service is easily offered. Suppose the customer is looking for red shoes, for example, and has a question about one of the pairs you offer. When the answer to the question turns out not to be the desired one, the chatbot can also go looking for other red pairs in your webshop. This way you can offer a fast and extra helpful service.
We can imagine it is still hard to picture exactly how a WhatsApp chatbot works. That is why we show an example of the WhatsApp chatbot in the image below.
Emoticons guide the customer through the conversation with the chatbot, after which an appointment can easily be scheduled. The appointment is scheduled automatically in the colleague's calendar.
Do not forget, of course, to promote your chatbot on your website in the right way in order to increase leads and sales! Introduce your digital colleague through a campaign, so that future customers know exactly how to reach you, and what they can ask the chatbot.
Want to know more about WhatsApp chatbots? You can read everything about our chatbots and the channels they can be deployed on in this whitepaper.
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