WhatsApp tools for business: 5 tips!

Do you use WhatsApp Business and are you looking for handy tips and tricks to work even more efficiently? Great! Then you have the right blog in front of you! WhatsApp Business is a very handy app for companies to let customers get in touch with you. But it has so many possibilities that you sometimes cannot see the wood for the trees. In this blog we give you 5 handy WhatsApp tools for working more efficiently!

Tip 1: Automatic greeting

Within WhatsApp Business it is possible to greet your customer automatically when they start a conversation. Set up a nice welcome message such as: “Welcome to Watermelon! How can I help you?”. This is a good way to introduce the customer to you and encourage them to get in touch. It also saves your customer service staff a lot of typing!

Tip 2: WhatsApp Business Shopping

Customers are becoming more and more used to being able to shop in a low-threshold way. WhatsApp Business Shopping offers you a fine tool for giving your conversion a boost. With WhatsApp Business Shopping you can bring products to the attention of (potential) customers and answer customer questions about products.

When you have switched on WhatsApp Business Shopping in your WhatsApp Business account, a shopping button becomes visible on the business profile. When customers click on it, they arrive at your catalogue. The catalogue contains an overview of all your products and services, including image, price and other fields you can add yourself. Products can be added to the shopping basket and the order can be paid for directly.

Tip 3: WhatsApp on your website

Make it as easy as possible for your customer to approach your company via WhatsApp. Saving a telephone number, opening WhatsApp and looking for the contact: those are several actions that raise the threshold for the customer to get in touch. Make sure, therefore, that you add WhatsApp to your website. This can be done with a URL or a QR code. That way customers can contact you in one click.

Tip 4: Away message

When you use WhatsApp Business, you may not be available 24 hours a day. It is therefore worth setting up an away message. Customers receive this message when they get in touch outside opening hours. Try to encourage your customers to contact you again during office hours, or let them know when they can expect a reply from you.

Tip 5: WhatsApp chatbot

Do you want to be available 24 hours a day after all? Then put a chatbot on WhatsApp! This WhatsApp tool has several benefits: a WhatsApp chatbot passes the conversation straight to the right colleague and means you do not have to answer the same questions over and over. With a chatbot you can automate the frequently asked questions on WhatsApp, so that you lose no time on them.

All WhatsApp tools in one platform

Would you like to use all the WhatsApp tools above? Then you can also use customer service software, such as Watermelon. In it you easily set up a welcome message and an away message, activate a chatbot on WhatsApp so that you are available 24 hours a day, and place that chatbot on other channels such as Facebook, website or email.

Curious about the possibilities? Read more about it in our whitepaper!