Company & Culture

The Watermelon culture

The steps we took to create our culture deck actually represents a lot about the culture of Watermelon. It was full of eye-openers, learnings, personal development, inspiring moments and humor! Find out what makes our culture so unique.

Company & Culture

The diversity of our team

At Watermelon Inclusivity and Diversity are of paramount importance. Inclusion is about behavior and values. Diversity is about the variety of people, shown by measurable numbers.

Best practices

Conversational Designer: the new profession

Conversational designer is probably a phrase you haven't heard of yet. But that is about to change. With the rise of chatbots, a new profession has also come to life. But while designing and implementing a chatbot can be very easy ...

Company & Culture

From seed to Watermelon

On a very sunny day in April, Alexander and Charl, the two founders of Watermelon sat down to discuss the first steps of what would become a long journey. Watermelon wasn’t built in just a couple of days and there were many lessons to ...

Best practices

How to deploy a chatbot as a virtual assistant

A chatbot doesn't have to be a virtual assistant, but a virtual assistant certainly is a chatbot. Do you follow? Don't worry, because we'll explain exactly how it works. A virtual assistant goes one step further than a chatbot.

Best practices

Boost your sales with a chatbot

A chatbot can be used for various purposes. But did you know that you can increase your revenue with a chatbot? How? By building customer loyalty and offering first-class customer service. Consumers are buying more and more online...

Best practices

Upgrade your internal communication with a chatbot

The way colleagues communicate has changed a lot in recent years as technology advances rapidly. From emails to social media and from digital workplaces to Teams. Communicating in 2022 is largely done online.

Best practices

The most creative chatbots of this moment

The adoption of chatbots has grown rapidly last years. It came a long way, from a small window on the bottom of your screen to an integral part of the company that not only helps customer service, but also generates warm leads ...

Product updates

Four ways to use a chatbot on Instagram

Brands and businesses all over the world are flocking to Instagram where their customers are leaving comments on Instagram Ads, placing orders in the Instagram Shop or asking questions via Instagram DM. It’s important to customers ...

Best practices

Conversational AI: What is it and what to do with it?

The world of marketing and business in 2022 is full of futuristic (and difficult-sounding) words. This makes it difficult for most people to keep track of which technologies are useful to them and which are not. One such technology ...

Best practices

The differences between Zapier, webhooks & API

You may have heard Zapier, Webhooks and API come up before. More and more systems are being linked and work processes are being automated. This makes work more efficient, because not everything has to be done manually anymore.

Best practices

How to use a chatbot as a recruitment tool

Over the past several years, chatbots have made an enormous impact on businesses all over the world. Just as few as 5 or 10 years ago, we could hardly imagine the effectiveness of a chatbot in reducing work stress and automating ...

Best practices

How to use a chatbot as a marketing tool

When you think of a chatbot, you probably immediately think of customer service. And this is logical, because chatbots have been used (successfully) for several years now help customers around the clock in no-time. But in the world of ...

Best practices

How to use a chatbot as a sales tool

In most companies, the sales team still consists of human employees only. But over the years, we see that this is changing rapidly. More and more often, we see one extra employee as the perfect addition to the sales team: a chatbot.

Best practices

Successfully implement a chatbot with Watermelon

We can imagine that you have many questions about the implementation of a chatbot. What does a process like this actually look like? Don't worry, we got you and guarantee that it’s definitely going to be a success. How? With the Watermel...

Best practices

The value of a chatbot within your organization

There are several reasons why a chatbot is a great value to your organization. Chatbots are making work processes easier and more efficient. Nowadays customers are becoming more demanding and expect an answer right away.

Best practices

The HR chatbot: how can it help your team?

When you think of a chatbot, you often think of a customer service agent. There are actually a ton more ways that a chatbot can provide value to an organisation. Through our years at Watermelon we’ve seen numerous innovative approaches ...

Best practices

A chatbot for real estate: what can it do?

It was one of the most criticised items during the elections of the Dutch Lower House of Parliament: the housing market. Still today it’s a hot news item, with politicians and talk show hosts alike expressing their strong opinions - and ...

Best practices

The ins and outs about the modern digital assistant

It’s all in the name: a (ro)bot that your customers can chat with. In the past few years, the technology around chatbots has grown enormously and it is becoming an increasingly important part of your service. In this blog we'll take ...

Best practices

Improve your reachability with a chatbot!

You know the feeling… you log on first thing on Monday morning, open up your email and find a pile of unanswered customer questions. Suddenly you feel like you’re already behind for the week, and throughout the day have the sense that ...

Best practices

Increase your level of automation with integrations

Chatbots are now a vital part of any customer service team. Not only did the search volume for “chatbots” drastically increase over the past few years, the number of successful chatbots being used by businesses has also grown.

Best practices

How do you build a customer profile for e-Commerce?

Do you really know who your customer is? The answer to this question is the silver bullet to success. Businesses that know their customers well understand how to exactly cater to the needs of their customers.

Best practices

What does the future hold for customer service?

Through decades past, customer service centres have started popping up everywhere. The telephone proved to be a very successful way to answer questions posed by (potential) customers. In the years that followed the rise of the phone ...

Best practices

Reduce the costs of customer service in 6 steps

Businesses aren’t typically cutting budgets for customer service just because they want to. Research has shown that building a good relationship with customers is good for the bottom line: loyal customers spend on average 67% more as ...

Best practices

Focus on your digital customer contact

There’s been a growth spurt in the digital world of customer service, thanks to everything that’s happened over the last two years. As a result of the pandemic, business operations had to evolve, and quickly.

Product updates

Update: LOG4J – Watermelon

Watermelon as a platform and all the components we use are not affected by this vulnerability. We explain it here.

Best practices

Everything you need to know about a chatbot!

Do you remember Chatman? The Hi chatbot, that worked super fast with MSN? If you don’t remember the chatbot, maybe you still remember the jingle from the commercial. The Hi marketing campaign in 2005 unlocked a new era. “The buddy-bot is...

Best practices

6 tips to improve your customer service

The success of your business can depend on the success of your customer service team. We live in an increasingly customer-centric world, and the preference for online interaction has accelerated the growth of this mindset.

Best practices

How can your customer service team prepare for 2022?

The scope of customer expectations keeps growing, and in 2022 this will be no different. Customers want to be helped more quickly, when and where they want to be helped. And they want this experience to feel personal.

Best practices

A chatbot for a municipality? Here’s how to build one!

The pandemic has forced businesses across industries to make operations digital - and do it even more quickly than they had planned. The typical municipality is no exception. Not only do citizens need to be able to easily submit ...