Best practices

Conversational AI: What is it and what to do with it?

The world of marketing and business in 2022 is full of futuristic (and difficult-sounding) words. This makes it difficult for most people to keep track of which technologies are useful to them and which are not. One such technology ...

Best practices

The differences between Zapier, webhooks & API

You may have heard Zapier, Webhooks and API come up before. More and more systems are being linked and work processes are being automated. This makes work more efficient, because not everything has to be done manually anymore.

Best practices

How to use a chatbot as a recruitment tool

Over the past several years, chatbots have made an enormous impact on businesses all over the world. Just as few as 5 or 10 years ago, we could hardly imagine the effectiveness of a chatbot in reducing work stress and automating ...

Best practices

How to use a chatbot as a marketing tool

When you think of a chatbot, you probably immediately think of customer service. And this is logical, because chatbots have been used (successfully) for several years now help customers around the clock in no-time. But in the world of ...

Best practices

How to use a chatbot as a sales tool

In most companies, the sales team still consists of human employees only. But over the years, we see that this is changing rapidly. More and more often, we see one extra employee as the perfect addition to the sales team: a chatbot.

Best practices

Successfully implement a chatbot with Watermelon

We can imagine that you have many questions about the implementation of a chatbot. What does a process like this actually look like? Don't worry, we got you and guarantee that it’s definitely going to be a success. How? With the Watermel...

Best practices

The value of a chatbot within your organization

There are several reasons why a chatbot is a great value to your organization. Chatbots are making work processes easier and more efficient. Nowadays customers are becoming more demanding and expect an answer right away.

Best practices

The HR chatbot: how can it help your team?

When you think of a chatbot, you often think of a customer service agent. There are actually a ton more ways that a chatbot can provide value to an organisation. Through our years at Watermelon we’ve seen numerous innovative approaches ...

Best practices

A chatbot for real estate: what can it do?

It was one of the most criticised items during the elections of the Dutch Lower House of Parliament: the housing market. Still today it’s a hot news item, with politicians and talk show hosts alike expressing their strong opinions - and ...

Best practices

The ins and outs about the modern digital assistant

It’s all in the name: a (ro)bot that your customers can chat with. In the past few years, the technology around chatbots has grown enormously and it is becoming an increasingly important part of your service. In this blog we'll take ...

Best practices

Improve your reachability with a chatbot!

You know the feeling… you log on first thing on Monday morning, open up your email and find a pile of unanswered customer questions. Suddenly you feel like you’re already behind for the week, and throughout the day have the sense that ...

Best practices

Increase your level of automation with integrations

Chatbots are now a vital part of any customer service team. Not only did the search volume for “chatbots” drastically increase over the past few years, the number of successful chatbots being used by businesses has also grown.

Best practices

How do you build a customer profile for e-Commerce?

Do you really know who your customer is? The answer to this question is the silver bullet to success. Businesses that know their customers well understand how to exactly cater to the needs of their customers.

Best practices

What does the future hold for customer service?

Through decades past, customer service centres have started popping up everywhere. The telephone proved to be a very successful way to answer questions posed by (potential) customers. In the years that followed the rise of the phone ...

Best practices

Reduce the costs of customer service in 6 steps

Businesses aren’t typically cutting budgets for customer service just because they want to. Research has shown that building a good relationship with customers is good for the bottom line: loyal customers spend on average 67% more as ...

Best practices

Focus on your digital customer contact

There’s been a growth spurt in the digital world of customer service, thanks to everything that’s happened over the last two years. As a result of the pandemic, business operations had to evolve, and quickly.

Product updates

Update: LOG4J – Watermelon

Watermelon as a platform and all the components we use are not affected by this vulnerability. We explain it here.

Best practices

Everything you need to know about a chatbot!

Do you remember Chatman? The Hi chatbot, that worked super fast with MSN? If you don’t remember the chatbot, maybe you still remember the jingle from the commercial. The Hi marketing campaign in 2005 unlocked a new era. “The buddy-bot is...

Best practices

6 tips to improve your customer service

The success of your business can depend on the success of your customer service team. We live in an increasingly customer-centric world, and the preference for online interaction has accelerated the growth of this mindset.

Best practices

How can your customer service team prepare for 2022?

The scope of customer expectations keeps growing, and in 2022 this will be no different. Customers want to be helped more quickly, when and where they want to be helped. And they want this experience to feel personal.

Best practices

A chatbot for a municipality? Here’s how to build one!

The pandemic has forced businesses across industries to make operations digital - and do it even more quickly than they had planned. The typical municipality is no exception. Not only do citizens need to be able to easily submit ...

Best practices

How can you use online chatbots in a creative way?

Online chatbots are being used more and more often and they’re definitely not going away. You’ll find them on websites, on social media channels, or on internal company pages. Chatbots are growing in popularity and as a result are being ...

Best practices

A chatbot on your website

Chatbots can be found on more and more websites. They take on a number of useful roles both on stage and behind the scenes, contributing to a number of organisational goals. Chatbot technology is part of our daily lives, but what is ...

Best practices

Want to automate your customer service? Here’s how!

Today automation more often the rule, not the exception. The extent to which everyday interactions are automated might surprise you: from booking a flight to reserving a table at your favourite restaurant. Consumers are increasingly ...

Best practices

A Zapier chatbot: integrate all your apps

Zapier makes it possible to connect your chatbot with thousands of popular apps. This means your chatbot can help automate existing processes to make your workflow even more efficient. This blog explains how Zapier works and shares a ...

Best practices

How do I set up a messenger chatbot?

Instant Messaging is the most preferred form of communication today: sending private messages to one another quickly and easily. Many brands are taking on social media DM’s and texts to stay in touch with their customers.

Best practices

How to automate customer contact

As a business or organisation, you almost can’t avoid it anymore: automating customer contact. Despite this being new to most only a few years ago, it’s now almost a must for organisations that have multiple customer service employees ...

Best practices

What is RPA and how can it help your customer service teams?

RPA is a very commonly used term today. Leveraging RPA means businesses can automate many manual tasks, and thus optimise business processes. But what does RPA entail? And how can it help further automate your customer service processes?

Best practices

Live chat vs chatbot: here’s how they’re different

Live chat and/or chatbot: we’ve realised this can be a tough choice to make. By understanding the technology you can decide what’s best for your business – but it’s not always clear what the differences are.

Company & Culture

It's the result that counts

Getting things done in an ambitious, innovative and collaborative way – that’s how you’d describe Thierry. In his role as a Front End Developer at Watermelon, Thierry makes an impact.