Best practices

Best practices

Do It Differently: Less Work Next Black Friday & Cyber Monday

Explore strategies for effectively managing the rising workload after Black Friday, including inventory optimization, enhanced customer support, and website performance tuning.

Best practices

What roles can your webshop chatbot take on?

Chatbots come in all shapes and sizes, so there is always a perfect fit to be found for your business. Where can your webshop achieve the most gains? That's a good place to deploy a chatbot.

Best practices

Why Watermelon Pulse? Chatbots with a Human Touch

Chatbots are becoming increasingly popular as businesses seek to improve customer experience and streamline their operations. However, for many consumers, interacting with a chatbot can feel impersonal.

Best practices

Goodbye Conversational Designer and Hello Prompt Engineer

With the rise of artificial intelligence and machine learning since around 2010, chatbots have become increasingly advanced and more human-like. Modern chatbots can use natural language processing and machine learning to have...

Best practices

GPT-3 in AI Customer Service: Impacts & Risks

GPT-3, the latest version of OpenAI's 'Generative Pretrained Transformer' model, is a significant development in the world of artificial intelligence and chatbots. It has the ability to engage in human-like conversations and perform...

Best practices

NLP & NLG: The Key to Transforming Industries with AI

In this blog, we’ll examine the difference between NLP and NLG, two key areas in AI. We’ll explore how they’re utilized in chatbots and virtual assistants, and how they work together to improve human-computer interactions.

Best practices

How a digital colleague can help recruit new employees

Chatbots have already proven their value for customer service, marketing and sales. But there’s still so much potential. A digital employee can help recruit new talent to the team. Using a chatbot to recruit new employees lends a solid ...

Best practices

Conversational Designer: the new profession

Conversational designer is probably a phrase you haven't heard of yet. But that is about to change. With the rise of chatbots, a new profession has also come to life. But while designing and implementing a chatbot can be very easy ...

Best practices

How to deploy a chatbot as a virtual assistant

A chatbot doesn't have to be a virtual assistant, but a virtual assistant certainly is a chatbot. Do you follow? Don't worry, because we'll explain exactly how it works. A virtual assistant goes one step further than a chatbot.

Best practices

Boost your sales with a chatbot

A chatbot can be used for various purposes. But did you know that you can increase your revenue with a chatbot? How? By building customer loyalty and offering first-class customer service. Consumers are buying more and more online...

Best practices

Upgrade your internal communication with a chatbot

The way colleagues communicate has changed a lot in recent years as technology advances rapidly. From emails to social media and from digital workplaces to Teams. Communicating in 2022 is largely done online.

Best practices

The most creative chatbots of this moment

The adoption of chatbots has grown rapidly last years. It came a long way, from a small window on the bottom of your screen to an integral part of the company that not only helps customer service, but also generates warm leads ...

Best practices

Conversational AI: What is it and what to do with it?

The world of marketing and business in 2022 is full of futuristic (and difficult-sounding) words. This makes it difficult for most people to keep track of which technologies are useful to them and which are not. One such technology ...

Best practices

The differences between Zapier, webhooks & API

You may have heard Zapier, Webhooks and API come up before. More and more systems are being linked and work processes are being automated. This makes work more efficient, because not everything has to be done manually anymore.

Best practices

How to use a chatbot as a recruitment tool

Over the past several years, chatbots have made an enormous impact on businesses all over the world. Just as few as 5 or 10 years ago, we could hardly imagine the effectiveness of a chatbot in reducing work stress and automating ...

Best practices

How to use a chatbot as a marketing tool

When you think of a chatbot, you probably immediately think of customer service. And this is logical, because chatbots have been used (successfully) for several years now help customers around the clock in no-time. But in the world of ...

Best practices

How to use a chatbot as a sales tool

In most companies, the sales team still consists of human employees only. But over the years, we see that this is changing rapidly. More and more often, we see one extra employee as the perfect addition to the sales team: a chatbot.

Best practices

Successfully implement a chatbot with Watermelon

We can imagine that you have many questions about the implementation of a chatbot. What does a process like this actually look like? Don't worry, we got you and guarantee that it’s definitely going to be a success. How? With the Watermel...

Best practices

The value of a chatbot within your organization

There are several reasons why a chatbot is a great value to your organization. Chatbots are making work processes easier and more efficient. Nowadays customers are becoming more demanding and expect an answer right away.

Best practices

The HR chatbot: how can it help your team?

When you think of a chatbot, you often think of a customer service agent. There are actually a ton more ways that a chatbot can provide value to an organisation. Through our years at Watermelon we’ve seen numerous innovative approaches ...

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A chatbot for real estate: what can it do?

It was one of the most criticised items during the elections of the Dutch Lower House of Parliament: the housing market. Still today it’s a hot news item, with politicians and talk show hosts alike expressing their strong opinions - and ...

Best practices

The ins and outs about the modern digital assistant

It’s all in the name: a (ro)bot that your customers can chat with. In the past few years, the technology around chatbots has grown enormously and it is becoming an increasingly important part of your service. In this blog we'll take ...

Best practices

Improve your reachability with a chatbot!

You know the feeling… you log on first thing on Monday morning, open up your email and find a pile of unanswered customer questions. Suddenly you feel like you’re already behind for the week, and throughout the day have the sense that ...

Best practices

Increase your level of automation with integrations

Chatbots are now a vital part of any customer service team. Not only did the search volume for “chatbots” drastically increase over the past few years, the number of successful chatbots being used by businesses has also grown.

Best practices

How do you build a customer profile for e-Commerce?

Do you really know who your customer is? The answer to this question is the silver bullet to success. Businesses that know their customers well understand how to exactly cater to the needs of their customers.

Best practices

What does the future hold for customer service?

Through decades past, customer service centres have started popping up everywhere. The telephone proved to be a very successful way to answer questions posed by (potential) customers. In the years that followed the rise of the phone ...

Best practices

Reduce the costs of customer service in 6 steps

Businesses aren’t typically cutting budgets for customer service just because they want to. Research has shown that building a good relationship with customers is good for the bottom line: loyal customers spend on average 67% more as ...

Best practices

Focus on your digital customer contact

There’s been a growth spurt in the digital world of customer service, thanks to everything that’s happened over the last two years. As a result of the pandemic, business operations had to evolve, and quickly.

Best practices

Everything you need to know about a chatbot!

Do you remember Chatman? The Hi chatbot, that worked super fast with MSN? If you don’t remember the chatbot, maybe you still remember the jingle from the commercial. The Hi marketing campaign in 2005 unlocked a new era. “The buddy-bot is...

Best practices

6 tips to improve your customer service

The success of your business can depend on the success of your customer service team. We live in an increasingly customer-centric world, and the preference for online interaction has accelerated the growth of this mindset.