Conversation Starters: Help visitors start the right conversation
Alexander Wijninga
| 5 min
Conversation Starters: Help visitors start the right conversation
Every day, people visit your website looking for answers. They want to track an order, book an appointment, request a quote, or simply find the right information. But when they’re greeted by an empty chat window, many don’t know how to start the conversation.
This small moment of hesitation can have a surprisingly large impact. Visitors may leave the chat without asking their question, or assume your AI Agent can’t help with what they’re looking for.
That’s exactly why we built Conversation Starters.
Instead of an empty chat window, visitors immediately see a set of suggested questions they can click to start the conversation. No typing required. With a single click, they’re guided to the information they need, making it easier to engage with your AI Agent from the very first interaction.
Whether someone wants to track an order, request a quote, book an appointment, or contact support, Conversation Starters help customers get answers faster while increasing engagement with your AI Agent.
What are Conversation Starters?
Conversation Starters are clickable suggestions displayed when someone opens your AI Agent.
Rather than asking visitors to think of a question themselves, you guide them with the most common topics your organization receives.
For example:
Where is my order?
Book an appointment
Request a quote
Contact support
Opening hours
With one click, the conversation starts immediately.
Why they work
Many website visitors experience what’s known as the “blank page problem.” They want help but aren’t sure where to begin.
Conversation Starters remove that friction by showing exactly what your AI Agent can help with.
This leads to:
More conversations started
Faster customer journeys
Better discovery of AI capabilities
Higher engagement
Less effort for visitors
It’s a small change that can have a significant impact on AI Agent adoption.
Conversation Starters for every industry
Ecommerce
Online shoppers usually have a clear goal. They want information quickly before making a purchase.
Recommended Conversation Starters:
Track my order
Find a product
Return an item
Shipping information
Product availability
Contact support
Customers immediately find what they need without searching through menus or FAQ pages.
Education
Students and prospective students often ask similar questions throughout the year.
Recommended Conversation Starters:
Apply for a study
Open days
Tuition fees
Student support
Contact admissions
Frequently asked questions
This helps students quickly find information while reducing repetitive questions for staff.
Healthcare
Patients often need quick answers without waiting on the phone.
Recommended Conversation Starters:
Make an appointment
Opening hours
Contact the practice
Insurance information
Repeat prescription
Frequently asked questions
Patients receive instant guidance while administrative teams spend less time answering routine questions.
Municipalities
Citizens contact municipalities about a wide variety of public services.
Recommended Conversation Starters:
Apply for a passport
Report an issue
Waste collection
Moving house
Make an appointment
Contact the municipality
Instead of navigating multiple pages, citizens can immediately start the right conversation.
Leisure & Tourism
Visitors are often looking for practical information before or during their visit.
Recommended Conversation Starters:
Book tickets
Opening hours
Parking information
Activities
Accessibility
Contact us
This improves the visitor experience while reducing repetitive inquiries during busy periods.
Insurance
Insurance customers usually contact support with specific requests.
Recommended Conversation Starters:
Report a claim
View my policy
Request a quote
Update my details
Contact an advisor
Frequently asked questions
Customers reach the right information faster, while service teams handle fewer routine conversations.
Best practices
To get the most from Conversation Starters:
Show 4 to 6 of your most common questions.
Use clear, action-oriented language.
Focus on the tasks visitors want to complete.
Review your analytics regularly and update suggestions based on customer behavior.
Keep the wording short and easy to understand.
The best Conversation Starters are the questions your customers ask every day.
Make every conversation easier to start
The easier it is to begin a conversation, the more likely visitors are to use your AI Agent.
Conversation Starters remove uncertainty, guide visitors toward the right questions, and help organizations automate more conversations from the very first click.
They’re simple to configure, easy to update, and one of the quickest ways to improve your AI Agent experience for both customers and employees.
Get started today
Conversation Starters are easy to set up and can start improving engagement in just a few minutes.
Go to your Widget settings → Attract, then scroll down to Conversation Starters to add your suggested questions and start guiding visitors from the very first click.
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